5 keys to appraise your home
The question in the title with which we start this article is a great question, and it is that it can be difficult to know how much my apartment is worth. Therefore, at Sky Marketing we are going to try to help you answer it through some keys that help you know how much your home is worth. And the fact is that the price you set is a very important element in order to make it interesting for the potential buyer or not.
After the crisis that the sector has suffered, prices are experiencing significant growth in the last year. Especially in large capitals and in the Mediterranean coast area (it is not the same to sell an apartment in Madrid than in Caceres). The sale of homes has been reactivated enormously and that growth may have made us lose the notion of how much your house can be worth at the moment.
If there are already several times in which the idea of ’ I want to sell my apartment ‘ has haunted your head, it is time to know how to choose the sale price and what aspects you have to take into account. It does not matter if you want to sell an apartment with a mortgage or not, there are a number of factors that cannot escape you.
1. The value that you give it
When you think about your home and consider putting a price on it, there is always a subjective component in which romanticism comes into play. That fact tends to drive up the price. Both because of the love you have for him and how much it will surely have cost you to get it to be yours ends up influencing the determination of how much my apartment is worth.
All of this is true, but you have to try to put a cool head, think about how the market is currently and also put yourself in the buyer’s shoes: “how much can a person be willing to pay for my house?” He is not going to pay that extra that you surely want to include him. Your experiences, your experiences… they don’t have much or no value for him. And it is something that you must take into account when hanging the ‘apartment for sale’ sign.
2. The value that the buyer can give it
It can be very variable. There are many types of buyers. What is certain is that we “face” people who are probably more up to date than you in how the market is in terms of prices, they have seen many houses similar to yours and above in the same area.
The price, therefore, can be a determining point. But let’s not paint it all black. Perhaps you do not know some characteristics that for these people are key: it is the only one that has a garage or storage room of those that you have already seen so far. Or you love the terrace. Or it does not have a community pool, which ensures greater tranquility. Perhaps you are very close to your job or your children’s school.
You can also find the ideal home situation due to its proximity to means of transport, public services, shops, ease of parking, etc. All these factors can make you willing to pay a little more than what you would pay for a flat like yours.
Try to be well informed about the market situation and the plus that you can bring to the future buyer with your home. This will make it easier for you to sell your home and could avoid potential deception from buyers.

3. The state of the home
This point is very important when evaluating your home. Beyond the geographical location of the house, the common areas … what state is it in? Is it old or relatively modern? The installation of electricity, gas, water … does it work perfectly? Do you have any element in the kitchen, bathroom, terrace … that can increase the price? If you have already said ‘I want to sell my apartment’, you are going to have to make it perfect so that new tenants can move in.
Don’t forget a very important factor that we talked about earlier: home staging. Small touches, modifications or tricks that will make your house increase its value and that you can easily attend or leave in our hands.
4. Market value
Now is the time to talk about prices. But in all the previous points we have said that it can be very variable. Therefore, what price do I put on the house that I want to sell? Let’s see what ” market value ” is:
“It is the net amount that the seller could reasonably expect to receive for the exchange of a good or service on the valuation date, through adequate marketing, and assuming that there is at least one claimant with economic potential, correctly informed of the characteristics of the product., and that both, both supply and demand, act freely and with a specific objective. ”
How can I know the market value of my house? At Sky Marketing we put at your disposal a free tool by which we can help you estimate the value of your home.
We collect the data that the Registry gives us and, depending on the characteristics of the house, we compare that information with that existing in advertisements on different online portals and in this way, we obtain an indicative figure. Before putting up the ‘flat for sale’ sign, it is important to carry out this previous step.
5. The price of publication
Once we know the market value, the next step is to evaluate, in addition to said price, what extras you think have not been taken into account and for which you think your apartment is worth paying more for. With this we will get the figure with which we will advertise the apartment in the different announcements that are made.
Obviously, it cannot be much higher than the market value because then it will be much more difficult for you to be able to sell it in a short time, but it has to be a price that you also feel comfortable with and believe is the best presentation price. I want to sell my apartment, yes, but always being realistic and wanting to make the maximum possible profit.
Of course, it will hardly be the closing sale price, since there is always a negotiation process in which you have to “know how to play” your cards. The closing price will always be in that range between the market value and the publication price.
At deplace we respect the publication price that you want to put in your ad, since only you know the value for which you want to sell your house and, although it takes a little longer to close the deal, it is not a problem for us. However, after a reasonable time for the sale, if it has not occurred, we will contact you again to review the price and provide our advice.
Any questions you have about this topic, do not hesitate to contact us and we will help you make the best estimate of your home in order to speed up the sale process.